ORG Partner Companies Supporting Their Communities

By | Crisis Management, ORG Partner Companies | No Comments

US Med-Equip is a Houston-based company that rents movable medical devices like respiratory equipment, incubators and infusion equipment to hospitals and health care centers across the country and around the world. Founded in 2003, USME was a fledgling company in Texas and Louisiana when Hurricane Katrina hit just two years later. They worked tirelessly by helping hospitals meet the incredible demand for medical equipment after the natural disaster. Because of the hurricane, many of their hospital customers were in financial turmoil, having had damage to or lost their facilities, and were therefore slowing payments to USME. The Company managed through and they learned a lot of important lessons on crisis management, which has helped them every subsequent crisis through the one we are facing today with COVID-19.

In 2007, they began investing in respiratory therapy equipment to rent to their hospital customers. For cash-strapped hospitals, renting means not having to invest in expensive technology – and being able to upgrade to new equipment when it comes out without a huge capital investment. Plus, it gives hospitals access to equipment they wouldn’t necessarily buy outright, especially items that would only be needed for a handful of patients at unpredictable times. By providing rental equipment, US Med-Equip relieves stress and expense so caregivers can focus on what matters most: the health of their patients.

Today, US Med-Equip is facing a serious health crisis that requires their equipment at an unprecedented scale. This time, however, they’re fully prepared to supply health care providers that are facing their own worst-case scenario. Here’s how they’re doing it:

  • The company has invested heavily in respiratory equipment in recent years; long-term chronic health issues, including COPD, and global pandemics like COVID-19 are increasing customer needs
  • USME customer support representatives are on call 24/7. Their equipment will be delivered in a matter of hours
  • Customers are utilizing the Company’s online app which enables hospitals to quickly order equipment
  • Dispatch employees have been supplied a laptop, cell phone, and Bluetooth headset to provide full capabilities while working out of their homes, fielding requests seamlessly
  • Accounting, billing, collections, IT, marketing, procurement, equipment management, and other overhead functions have been setup for work-from-home and have rotated into the office if necessary
  • USME has provided lunch daily to Biomed, Quality Control, Receiving and Shipping departments to lessen the food search burden, which has resulted in higher production hours
  • Biomed teams are voluntarily pulling shifts on Saturdays and Sundays given such high demand for equipment
  • The company is overcommunicating with customers (local hospital decision makers, regional supply chain and national supply chain) to coordinate how they can best assist inventory needs across all partners – as inventories have become scarce, USME has had to ask tough questions about whether the need was in preparation or for immediate patient care
  • USME employees are offering to help healthcare partners where they cannot fill every equipment order. For example, employees have helped move hospital-owned ventilators from one hospital facility to another to provide full care
  • With 32 branch locations, 45,000 pieces of medical equipment and a culture focused on high-quality service, USME is well positioned to meet increasing customer needs during this difficult time

Owner Resource Group would like to express our appreciation to US Med-Equip for everything they’re doing to help people make it through the crisis. But they aren’t the only ones pulling together and making a difference. Our other Partner Companies are stepping up in a variety of ways to do what they can to help. Here are just a few examples that you might consider as you seek ways to help your community:

  • Having healthy lunches delivered to healthcare workers on-site
  • Reimbursing employees for coffee or lunch purchases at local, independent businesses
  • Deploying old (wiped) laptops for employees to take home so their kids can use them for school. Many families don’t have multiple laptops or tablets for more than one child to do online schoolwork at a time. The computers might be outdated, but are still useful for lessons.
  • Executives are sending daily video updates to stay connected, reassure their employees/partners/customers and share positive stories
  • Companies with operations in Asia are sharing what they’ve learned from the crisis there, which is a couple of months ahead of us
  • Initiating communications to help employees navigate the new normal: mental health resources, childcare resources, ideas for staying healthy, etc.
  • Relaxing sick and personal time leave policies
  • Setting up GoFundMe pages for displaced employees
  • Sending gift certificates to employees and customers to stream first-run movies at home or order food delivery

We’re all in this together

ORG is here and ready to assist. Please reach out if we can be helpful in any way as you look to navigate these uncharted waters.

Mandy Patterson

Mandy Patterson is a Vice President in the Industry Group at Owner Resource Group (ORG). She is fortunate to meet with hundreds of business owners across the country each year to learn about their unique challenges and goals for the growth of their businesses. Outside of work, Mandy enjoys traveling, college football and anything outdoors – hiking, fishing, hunting and skiing.

Leadership in crisis: 10 tips for weathering the storm

By | Crisis Management, Resources | No Comments

We are in an unprecedented situation. Traditional crisis response tactics won’t be enough: the global shutdown is creating enormous disruptions, and we need to figure out how to get our businesses safely to the other side of the crisis. To set ourselves up to survive the ongoing storm, we need to act quickly and decisively. Here are 10 ways you can lead your organization through the crisis:

1. Be a leader, but be a human first. Act with empathy, flexibility and patience. People are stressed and scared. They have kids at home and mortgages to pay. Acknowledge their fears, reassure them whenever you can, and if you’re not sure about something, say so. Be willing to bend (or even toss) processes like PTO or sick leave to make people’s lives easier. And talk to them – tell them what’s happening in the company on a regular basis. Keeping them in the dark, even about tough choices you may have to make, will only make them more uncomfortable.

2. Set up a COVID-19 war room. Appoint a senior, multidisciplinary team dedicated to the task full-time. Empower them to make quick decisions and create critical action plans. Their role is to come up with contingency plans for all scenarios (including worst-case) and determine how to stabilize operations.

3. Get your working capital sorted. You’ve probably already taken significant cost-cutting measures, but now would be a good time to cut unprofitable customers, look at less expensive suppliers or ones with more flexible payment terms, and approach lenders for more lenient terms. Optimize your supply chain to reduce costs. Consider shutting down underperforming business units or geographies and take operations down to a smaller but higher-performing core.

4. Find out what parts of the relief bill you’re eligible for. Of the $2T CARES Act announced March 25, $370B has been allocated to small business loan and tax credit coverage through the SBA. Businesses with fewer than 500 employees can apply for a $2M Economic Injury Disaster Loan ($10K of the applied-for funds may be available within 10 days) and then can apply for a further loan of up to $10M with interest rates no higher than 4%. These loans are part of the Paycheck Protection Program – federally guaranteed loans that may be forgiven if borrowers maintain their payrolls during the crisis or restore them afterwards. We also encourage companies to study the CARES act as it relates to payroll tax credits and tax deferrals, for which you may also be eligible.

Get more info from the US Chamber of Commerce Small Business Guide and Checklist.

Businesses should consider applying for the EIDL as soon as possible. Apply directly to the SBA Disaster Assistance Program,  rather than through a bank. There’s no cost to apply and no obligation to take the loan if it’s offered. And it’s not just for sole proprietors – businesses with advanced ownership structures can also qualify. Visit the SBA Disaster Loan Application Portal to learn more and get started.

5. Stabilize your supply chain. Identify any risks including upstream risks, increase stock where you can, boost frequency of deliveries to ensure consistent supply, and qualify new suppliers in case your current ones are unable to fulfill their obligations.

6. Get ready for worst-case scenarios. If they don’t happen, great. But if they do, being prepared will make all the difference. Determine specific milestones that will trigger actions on your part, and put everything in place to ensure those actions can happen if and when you hit those milestones

7. Focus on the parts of your business you can grow now. Move your resources to where they’ll make the biggest difference. Identify the most profitable target markets and be aggressive with promotions and marketing to pull them in. Identify new revenue opportunities. Reach out to existing customers and late-stage leads in your pipeline.

8. Have a business continuity plan in place. If leaders or employees are unable to work because they’ve contracted the virus or are caring for sick family members, ensure plans are in place for operations to continue without interruption.

9. Plan for recovery. Although there are days when it may feel like this situation will last forever, it won’t. And now isn’t just the time to “stop the bleeding,” it’s an opportunity to figure out how you can set up your company to outperform competitors once the crisis is over. A lot of what you’re doing today to make operations more efficient will help you operate leaner in the future: for example, getting your supply chain in fighting shape now will give you greater agility, more capabilities and a cost advantage when COVID-19 is behind us.

10. Get ready for a permanent change in customer behavior. After this crisis, the world won’t be the same – and neither will business. Start planning now for a shift to digital solutions and automation. Adapt your technology and keep a sharp eye on changing trends, so you can invest wisely and drive the charge to capture market share.

We’re all in this together – and ORG is here and ready to help. Please reach out if we can be helpful in any way as you look to navigate these uncharted waters.

Jessica Borowy

Jessica Borowy is a Vice President in the Industry Group at Owner Resource Group (ORG). She is fortunate to meet with hundreds of business owners each year to learn about their unique goals and pursuits for the growth of their businesses. Outside of work, Jessica enjoys hiking and riding bikes with her husband and two rambunctious boys, and has a soft spot for Tex-Mex food and rescue dogs.

Your business 2.0:
Passing the torch to the next generation

By | Business Transition, Succession Planning | No Comments

It’s taken you years to build your business – you’ve been at the helm for its successes, helped it recover from setbacks, and created an incredible legacy that you’re proud of. So what’s next?

You may be at a point in your life when you’ve started thinking about scaling back, maybe eventually handing over the reins to a family member or trusted employee(s). But how do you ensure that transition is successful – that it doesn’t just preserve your legacy, but keeps building on the gains you’ve already achieved? How do you put the right people in the right seats for the next generation of leadership?

It is vital that all business owners build a succession plan. Not just a vague assumption that a son or daughter will take over one day, or that you’ll eventually sell to a willing executive team. Regardless of timing, every business owner needs to come up with a solid plan that has everyone prepared and knowing exactly what to expect.

5 steps you can take now to set your company up for success

Step 1: Start having some serious conversations.

Don’t assume you know what your family members or executive team want or expect. And if you haven’t stated it explicitly, don’t assume they know what you want the future of the company to look like. If you’ve got a family business, get a sense of the level of involvement and roles your family members want to play, now and moving forward. The son or daughter you don’t think is interested may be chomping at the bit to implement their ideas as a CEO, while the one you’re assuming will be next in line may actually only be agreeing to make you happy.

Have the conversations, even if they’re tough. Explore other roles for reluctant leaders – maybe your son or daughter would be more interested in leading the company’s philanthropic efforts, for instance. Try to come to a consensus on what’s best for both the business and the family, with the understanding that making everyone 100% happy may not be possible.

If your succession plan involves your executive team, those conversations are just as important. Understand their goals, be open to their ideas, and be transparent about your own plans.

Step 2: Conduct an honest skills assessment for your potential leaders.

Many business owners don’t start planning their exit strategy until very late in the game. But it takes time to put the right person in place and ensure they’re set up to succeed. Start thinking about it well before you’re ready to step back or step down. Don’t let sentimentality cloud your judgment – someone can have the right resume (or family name!) but the wrong disposition to be the face of the company.

To understand who’s a fit and who isn’t, make a list of qualities needed to successfully run your business. Look at both tangible and intangible traits to identify the right person – don’t just rely on your heart to make that choice. Consider bringing in outside help to facilitate the transition and add an unbiased opinion to the conversation. 

Step 3: Make yourself replaceable.

If the success of your business is tied to your presence, do everything you can to change that. Share the responsibility and give people opportunities to grow.  Being irreplaceable might be nice for your ego, but it won’t do anything for your risk profile. In fact, it will make your company less valuable in the eyes of potential buyers and investors, and make the transition much harder for everyone involved.

Step 4: Groom your next CEO.

To get your successor CEO-ready, involve them in strategic decisions. Identify traits (both personality and functional expertise) they need to have, and foster those elements through training and mentorship. It’s up to you to make sure they’re qualified to lead the company.

Step 5: Figure out financing for the transition.

How will you enable your successors to buy into the company? You’ve got a few options:

  1. Bank financing. Your commercial banker can help you build a plan that factors in timing, financial needs, ideal purchase terms – and maintaining the legacy of your business. The only caution here is you probably won’t be able to finance the entire purchase price with the bank and may need to supplement with seller financing. In addition, the bank will likely ask the buyer for a personal guarantee.
  2. Seller financing. This is where you provide a loan to the purchaser so they can buy the company from you over time. This is an option for slowly transitioning ownership to a management team or family, but it puts financial risk on you, while taking away operational control. And if the company doesn’t perform as well as anticipated or hits a prolonged rough patch, you may not get repaid.
  3. Employee Stock Ownership Plan (ESOP). ESOPs are retirement plans in which the company contributes stock for the benefit of employees, and they can slowly increase ownership over time. Benefits include favorable tax treatment, employee ownership and (hopefully) increased productivity. However, they are expensive to set up, and expensive and complex to exit if you would like to do so down the road. Plus, there is increased complexity in IRS compliance, and liability through repurchase obligations can put pressure on cash flow during a slowdown in the business.
  4. Private equity. A private equity (PE) firm can be a good option if you are looking for a way to reward yourself after all your years of hard work and get some ownership into the hands of the next generation of leadership. A PE firm’s sole purpose is to help companies grow, so this is also a good option if you’d like to retain some ownership and get that second bite at the apple. Bringing in a private equity firm can help with a transition in a few ways:
    • They can partner with your management team to help them acquire a significant portion of the business when they otherwise wouldn’t have the funding to do so
    • Private equity firms can help with talent acquisition or to support your team in areas of the business that may not be your core strength
    • Most PE firms have additional capital as well as industry resources and functional expertise to help you and/or your management team grow the business to the next level

You’ve built your business from the ground up. More than anything, you want it to keep succeeding, no matter what your future role in it may be. Setting the next generation of leadership up for success will help you maintain that legacy – and keep it growing well into the coming years.

Thinking about your options? Let’s talk.

Need help meeting the goals of your current ownership team and achieving your own vision at the same time? ORG could be the partner you’re looking for. Get in touch with ORG at 512.320.4086 or  to find out how ORG can help you take your company – and your stake in it – to the next level.

Adding a Capital Partner: a Win-Win For Owners and Management

By | Business Transition | No Comments

As a key executive in a privately-owned business, you may find yourself feeling differently than the founder/owner about the direction the business is taking. After you’ve put a good chunk of your career into helping the company grow, running up against resistance to your vision can be frustrating.

Disagreements can be based on a host of scenarios: passive owners, multiple owners with competing priorities, resistance from family members (even ones not involved in the business), a desire to move faster, unwillingness or inability to invest in growth, ownership that’s getting older but hasn’t made a succession plan, etc.

So how do you take the business in a different direction?

For many executives and management teams, it means bringing on a capital partner like a private equity (PE) firm. A PE firm can help you achieve your goals for the business, provide you equity in the company – and ensure the owner gets what he or she wants, too.

When you work with a PE firm, you have a couple of options:

  1. The owner can take some chips off the table (by selling part of his/her ownership) while staying involved in a more strategic or limited role. This opens equity ownership opportunities for the management team and potentially allows the owner to refocus on the area(s) of the business that excite him/her most.
  2. The management team can partner with a private equity firm to buy the owner out completely, establishing or increasing equity in the business – and getting access to the capital needed to take the business to the next level.

Start by finding the right partner.

Step one should always be research. Not all private equity groups are created equal, so do your due diligence. Talk to them, connect with other companies they’ve worked with, read about them online – get all the info you need to ensure you’ll have a partner that fully understands your business, your industry and its specific challenges, and most importantly, is aligned with your goals.

Look for a PE firm with a strong network of sales and industry contacts, supportive resources, management- and board-level talent, and solid relationships with financial institutions. Try to find a firm with a long-term view and the singular goal of unlocking your company’s full potential by spending on things like sales, marketing, product development, management talent, capital expenditures and acquisitions. In short, don’t look for an acquirer: focus on finding a partner.

Position partnership as a solution.

Once you’ve landed on the right capital partner, the next step is approaching the business owner(s) with your idea. This can be a pretty sensitive conversation: no owner wants to feel pushed aside, or like something has been happening behind their back. So start the conversation by focusing sincerely on what they want. Get a sense of their vision for the future, then position a private equity investment not as a threat, but as a solution for achieving those goals.

“If they haven’t talked about their succession plan or exit strategy, start there,” says Jessica Borowy, Vice President. “Whether or not bringing on a private equity partner is the right solution, they owe it to you and themselves to have a plan in place. What’s their vision for the future of the business, and who do they want to run it if and when they’re unable to do so? Do they have a plan for when they want to retire? Would a phased retirement be attractive, where they can step back a little, but still keep some skin in the game? Do they want to put enough money in their pocket for retirement while sticking around to see more growth – without having to invest in that growth on their own?”

Once you’ve talked about their goals, you can let them know you’ve been thinking, too, and present them with your ideas. If you’ve been a key driver of strategy and growth, say so, and have a frank discussion about where you can take the business and what you need to make that happen. If you get push-back because the owner isn’t willing to make big investments, present the option that allows them to stay in the game and get the money they need to grow: a partnership with a private equity firm.

 Play up the benefits to the owner – and to the business.

A capital partner can take the business to the next phase of growth. It can allow the owner to reward loyal employees with equity. And it can mean seeing their legacy grow and thrive – without having to risk their own money or do too much heavy lifting themselves.

Enabling growth is another big plus. As an owner, it can be tough to take on the debt needed to push through major improvements. But a capital partner can do things like upgrade facilities and/or optimize layouts, help with strategic acquisitions, hire additional talent, and install new technology systems – all improvements that could force an owner to take on a lot of debt, and a significant amount of risk.

“We take risk away from the owner,” Jessica says. “Often these businesses don’t grow because the owner isn’t willing or able to invest. That’s understandable, because in many cases, most or all of their personal wealth is tied up in the business. Bringing us in gives them the chance to do things they couldn’t do on their own. And even if there’s a downturn, our support means the company can weather the storm.”

Capital partners bring more than just money to the table: they bring expertise and resources. So, for example, when it comes to identifying strategic acquisitions for the company, the CEO and management team don’t have to spin their wheels doing time-consuming research and outreach. A private equity firm can look for and vet corporate development opportunities on their behalf so management can focus on running the business.

The goal of any private equity firm is to make the business better. ORG focuses on doing exactly that by partnering with capable management teams and making significant investments that can greatly improve company profitability and, in turn, market valuation. It really is a win-win for everyone involved.

Thinking about your options? Let’s talk.

Need help meeting the goals of your current ownership team and achieving your own vision at the same time? ORG could be the partner you’re looking for. Get in touch with us at 512.320.4086 or  to find out how ORG can help you take your company – and your stake in it – to the next level.

2019 Year-end Tax Planning

By | Tax Planning | No Comments

Owner Resource Group is pleased to offer valuable Year-End Tax Planning Advice from our friends at accounting firm Maxwell, Locke and Ritter. Hopefully these tips will help set you and your business up for success as we all continue to navigate changes from the Tax Cuts and Jobs Act (TCJA) of 2017.


Dear Clients and Friends:

Year-end tax planning in 2019 remains as complicated as ever. Notably, many are still coping with the massive changes included in the biggest piece of new tax legislation in decades—the Tax Cuts and Jobs Act (TCJA) of 2017—and determining the most favorable strategies. This monumental tax legislation includes a myriad of provisions affecting a wide range of individual and business taxpayers.

Among other key changes for individuals, the TCJA reduced tax rates, suspended personal exemptions, increased the standard deduction and revamped the rules for itemized deductions. Generally, the provisions affecting individuals went into effect in 2018, but are scheduled to “sunset” after 2025. This provides a limited window of opportunity in some cases.

The impact on businesses was just as significant. For starters, the TCJA imposed a flat 21% tax rate on corporations, doubled the maximum Section 179 “expensing” allowance, limited business interest deductions and repealed write-offs for entertainment expenses. In addition, the TCJA made extensive changes affecting international taxpayers which are outside the scope of our resources below but could play an important role in any year-end planning decisions.  Unlike the changes for individuals, most of these business provisions are permanent, but could be revised if Congress acts again.

Keeping all that in mind, we have prepared our 2019 year-end tax planning tips as 3 separate resources:

Be aware that the concepts discussed are intended to provide only a general overview of year-end tax planning and are subject to change, especially if additional tax legislation is enacted by Congress before the end of the year, so we recommend that you review your personal situation with a tax professional.  Please contact MLR if you are a client of the firm and would like to schedule a meeting so that we can assist with your tax planning needs.

6 things to think about before a business transition

By | Business Transition | No Comments

You’ve put a lot of sweat equity into your business, and you’re invested (both financially and emotionally) in seeing it succeed. But what happens when you want to step back a bit – or step down completely? What if the competitive landscape in your industry has changed and you must adapt? Are you up for the challenge at this point in your life? Do you want to give loyal employees the opportunity to take on these challenges – or start passing the torch on to the next generation of family members?

There are lots of reasons for a business to go through a transition. You could be looking to retire, scale down, start a new chapter, or get some cash to expand. You could be in conflict with your business partners, or facing a personal issue that needs more attention than you can give it in your current ownership role. Whatever your reason, putting some serious thought into what a transition could look like can help you help you determine the right solution.

Here are six things to think about as you plan:

1. What’s your goal for the business?

Are you looking to transition ownership to a family member, partner or employee – or create ownership opportunities for your management team? Do you want to keep leading the company, but need a partner with additional capital such as a private equity firm to take it to the next phase? Are you looking to get top dollar for the business right now and walk away, or keep some skin in the game to be part of additional growth opportunities? The answers to these questions will determine what kind of transition plan will work best for your company – and for you.

2. How much of a role will you want to play moving forward?

Are you stepping up, stepping back or stepping down? How much are you willing to sell, exactly? All? Most? Minority share? All of these options have trade-offs. Buyers and investors will often stipulate that you stay for a certain period of time to help with the transition – and for the sake of continuity and consistency. There are a number of reasons you might want to continue on in an active role: it’s still your passion, you want to mentor your team to eventually take over, or you want to see your legacy is maintained.

But you have options: do you want to continue leading the company, but bring on a partner who can share the risk and provide additional guidance? Alternatively, would a consultant, board member or Chairman role work better? Or are you willing to stick around for a year or two, then transition out sooner rather than later? The choice depends on your agreement with the buyer/investor. But it’s important to know you do have a choice; options for transitioning are on a spectrum, not an all-or-nothing deal. Look for a partner with the flexibility to accommodate your specific needs.

3. Is your management team (or family) ready for big change?

A successful sale or partnership with a private equity firm hinges on your company’s potential to succeed post-transition. Does your management team have that capability? Do they have a cohesive vision for the company’s future or do they have conflicting opinions? Or is there disharmony between family members, or perhaps family outside the business that might feel like they aren’t being treated fairly? These factors all impact the transition – and your attractiveness to a buyer or investor. Alternatively, selling to a strategic buyer (i.e. your competitor) takes away your ability to control what happens to the business and employees posttransaction.

4. What will happen to your employees?

How will the transition impact their job security – and their morale? Are there certain people you feel are critical to the operation? Do you want to protect employees who have served the company for decades? Whether you’re selling your business outright or bringing in an investment partner, there may be human capital decisions made in service to operational improvements. If you want to be part of those decisions, selling to a competitor may not give you that option. On the other hand, partnering with a private equity firm can give you more flexibility. Take the time to explore potential buyers/partners to find one that aligns with your goals and philosophy.

5. If you partner with a private equity firm, will the business succeed moving forward?

What’s the market like in your industry? Is it consolidating quickly? Is your company growing or standing still? How do you need to position your business to succeed in today’s marketplace? One of the benefits of partnering with a PE firm is that they can help you position your company for growth. They’ll help identify new markets, look at strategic acquisition opportunities, invest in marketing, streamline processes, bring on new customers, enhance your product and service lineup and more. Be careful here though; all private equity firms are not created equal. They all have different approaches to debt, level of operational involvement (i.e. how much control you/management have to run the business), appetites for ongoing investment, and other factors. Make sure you identify a partner that aligns with your vision – and check their references!

6. What are the tax implications of your transition?

Depending how the deal is structured, a business transition can have very different tax impacts for you, the business and its shareholders. Do your research to see what your options are: most private equity firms will seek to minimize your tax impact, but bringing on a CPA or tax attorney is a good bet for making informed decisions.

We talk to hundreds of founder/owners.

We know the reasons for transitioning are as unique as the people involved, and understand that your business isn’t just, well, business. It’s your legacy. It’s your identity. And it’s a living, breathing reminder of how hard you’ve worked and the success you have achieved. The last thing you want is someone to come in and take over without understanding its beating heart.

That’s why we do things differently at ORG: we dive deep into your industry and develop a close relationship with you to build a solid understanding of your specific needs and goals. Then we work with you to meet those goals, whether it’s enabling you to continue to invest in growth, diversify your personal portfolio a bit, or step back some so you can enjoy life.

Got you thinking? 

Hoping to take your business to the next level – or take the next step towards retirement? Contact us at 512.320.4086 or to discuss the various options for achieving your goals.